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Yoga Teacher Training Trends
Hundreds, if not thousands of different yoga teacher training programs are being offered nowadays around the world. The following is therefore a very incomplete list of yoga teacher trainings offerings, however all the major schools have been included here. The contenders were:
- AcroYoga
- Agama Yoga
- Amazing Yoga
- Ananda Yoga
- AntiGravity Yoga
- Anusara Yoga
- Anuttara Yoga Shala Yoga
- Asha Yoga
- Ashtanga Yoga
- Bharata Yoga
- Bikram Yoga
- Dahn Yoga
- Divine Light Yoga
- Etowah Valley Yoga
- FlorYoga
- Forrest Yoga
- Frog Lotus Yoga International
- Hot Yoga
- ISHTA Yoga
- Integral Yoga
- Integrative Yoga Therapy
- Its Yoga Thailand Yoga
- Iyengar Yoga
- Jivamukti Yoga
- Jnana Yoga
- Kali Ray TriYoga
- Kripalu Yoga
- Kriya Yoga
- Kundalini Yoga
- Laughter Yoga
- Leela Mata Yoga
- Moksha Yoga
- Namaste Yoga
- North Shore Yoga
- ParaYoga
- Phoenix Rising Yoga Therapy (PRYT)
- Power Yoga
- Prana Yoga
- Rainbow Kids Yoga
- Rolf Gates Yoga
- Sahaja Yoga
- Semperviva Yoga
- Shakti Spirit Yoga
- Shiva Rea Yoga
- Siddha Yoga
- Sivananda Yoga
- Strala Yoga
- Svaroopa Yoga
- Tribe Yoga
- Trinity Yoga
- Viniyoga
- White Lotus Yoga
- Yandara Yoga Institute
- Yin Yoga
- Yoga Blend
- Yoga Den and Yoga Village Yoga.
According to Google, over the period of the last 7 years, the following yoga teacher training programs have been the most popular (sorted by popularity):
- Bikram Yoga Teacher Training
- Ashtanga Yoga Teacher Training
- Iyengar Yoga Teacher Training
- Kundalini Yoga Teacher Training
- Kripalu Yoga Teacher Training
- Hot Yoga Teacher Training
- Anusara Yoga Teacher Training
- Sivananda Yoga Teacher Training
- Power Yoga Teacher Training
- Moksha Yoga Teacher Training
- Jivamukti Yoga Teacher Training
- Yin Yoga Teacher Training
The trends for the top five can be seen in the following graph:
And in the last 12 months (sorted by popularity):
- Bikram Yoga Teacher Training
- Ashtanga Yoga Teacher Training
- Hot Yoga Teacher Training
- Kundalini Yoga Teacher Training
- Kripalu Yoga Teacher Training
- Power Yoga Teacher Training
- Iyengar Yoga Teacher Training
- Anusara Yoga Teacher Training
- Sivananda Yoga Teacher Training
- Moksha Yoga Teacher Training
- Yin Yoga Teacher Training
- Jivamukti Yoga Teacher Training
The relative positioning of the first few can be seen from the graphs (Group 1 and Group 2):
The two snapshots had to be taken separately as Bikram and Ashtanga Yoga teacher training search volume was significantly higher and therefore Google won't show anything but those two contenders on that one graph.
Yoga Gift Popularity Trends
In terms of yoga gifts, people search for:
- yoga gift certificate
- yoga gift cards
- yoga gift baskets
- yoga gift ideas
- yoga gifts
- gift of yoga
So if you're in a yoga-related business make sure your website includes those keywords, especially “yoga gift ideas”. Number-wise the popularity of the above keywords is as following:
In general the interest in yoga gifts hasn't grown over the years, with just a slight increase in the last 2 years.
Of course as you can see from the graph that the interest in yoga gifts is seasonal and its peak coincides with Christmas/December of each year. Otherwise the interest has been pretty steady through the rest of the year.
Talking about the Christmas peaks in search traffic for yoga gifts, let's check the more specific trends of Yoga and Christmas:
We can see from the graph that the search for 'yoga C trends of Yoga and Christmas hristmas' and 'yoga gift' coincide, it's just that people don't necessarily include the word Christmas in their search.
Here besides the obvious searches such as:
- yoga gifts
- yoga christmas gifts
We can see that people also search for more specific items such as:
- yoga christmas cards
- yoga christmas ornaments
Also also an interesting trend to notice is that people want to spend their vacation time doing yoga:
- christmas yoga retreats
- christmas yoga holidays
- yoga holidays
- yoga holiday christmas
However that trends is pretty steady and hasn't been becoming more popular over the years:
in fact you can see that it has been slowly declining.
Yoga Clothing Popularity Trends
Another surprising fact, the general yoga clothing trend shows a decrease in the interest in yoga clothing:
As far as specific yoga-wear brands go it was difficult to find all the contenders, since there are so many. Here's a very incomplete, yet very impressive list:
4-rth, Alo Activewear, Anatomie, Avani Clothing, BEYOND Yoga, Balance Fitwear, Be Love Tees, Be Present Yoga Clothing, Bia Brazil Activewear, Bluefish Activewear, Body Angel Activewear, Body Language Activewear, Body Up Activewear, Born Fit, CW-X Compression Gear, Couture Active Wear, Doce Vida Fitness, Element V, Equilibrium Activewear, Fit2Bmom Maternity Activewear, Fitness Fit, GGO Clothing, Gaiam, Green Apple Active, Handful Bra, Hyde Yoga, ION Actif, Jala Clothing, KOS USA, LIJA, LP Studio Line, Lotuswear, Lululemon, MPG Sport, Margarita Activewear, Me2Roo Maternity, NUX USA, Nina Bucci Activewear, O'Neill 365, Omgirl Yoga Clothes, Our Love Yoga, Prana Yoga Clothing, RESE Activewear, Shakti Yoga, Shock Absorber Bras, Skirt Sports, Sparta Sport, Splits59, Squeezed Yoga Clothing, Stella Athletics, Tiempo Libre Activewear, Tonic Yoga, UpVibe, VATA Brasil, YMX by YellowMan, Yogi Clothing, Zobha, Zumba Clothing and azIam.
When comparing the brands by search query trends we included four commonly searched phrases - yoga clothing, yoga clothes, yoga wear, yoga pants - as a single search. So, for example, for the Prana Brand we used:
Prana Yoga Clothing + Prana Yoga Clothes + Prana Yoga Wear + Prana Yoga Pants
Please note that here “+” indicates “OR”, i.e. either of the four queries is considered and therefore we get the combined result. This is the syntax used by Google Insights – in the case of normal Google search you'd use “|” instead of “+”.
And the most popular yoga clothing brands are:
Lululemon appears to be a winner with a huge advantage since about mid-2009. Prana Yoga Clothing has been in a steady decline for the last 7 years, but still appears to be second in popularity as of today. Sakti Yoga Clothing takes the bronze, and appears to be steady in popularity over the last 4 years. Tonic Yoga Clothing and Gaiam Yoga Clothing are breakeven and are in the fourth place. Most other contenders are much less popular.
If we sample just the last 12 months we get the same results.