Privacy Policy

Last updated March 31, 2009

At VitalityLink ("VL"), we recognize that privacy is your right and that you care about how your information is used. We promise to respect your privacy and always be forthright about how we use the information we collect. In addition, should we ever request information from you, we will make every effort to openly communicate our intended use of the information. This policy, and our operating philosophy, is to collect only personally identifiable information that is essential to provide you with the many benefits of our products and services. Our products and services are designed to be 'opt-in' and require your express consent for their use. We also believe that at anytime you reserve the right to change your mind and can opt-out from communications or interaction with our products and services except for messages about your account or other selective information pertaining to the availability of our products and services that we deem essential.

If you have any question concerning this policy, feel free to write or e-mail us at privacy @ or 3701 Hastings Street, Vancouver, B.C., Canada V5C 2H6.

What this Privacy Policy covers

This privacy policy pertains to the use of the VitalityLink Web site, any sub-domains to the VitalityLink Web site, and the VitalityLink products and services. The policy covers how VL collects information, the type of information collected, and our intended use for the information. This policy also addresses how to communicate with VL with respect to the information we collect.

Information we collect and how we use it

Web-site visitors

For each visitor to our Web page, our Web server automatically recognizes the visitor's domain name. We also use analytical software to collect aggregate information on our users, including geographic locations, visits by new and returning visitors, referring links/domains, language used, and browser preferences. The information we collect from our Web site visitors is used to improve the content of our Web page, used to customize the content and/or layout of our page for each individual visitor, and used in aggregate by ourselves to help refine our marketing efforts. We may in the future share aggregate information with other organizations for commercial purposes. No personally-identifiable information about our Web site visitors will be shared.

VitalityLink Users

In order to deliver our products and services to our users, we need to collect certain information. This may include the user's e-mail address (required in case you lose your password) as well as other registration information, including a username and password. Should a user wish to take advantage of many of the features and benefits that VitalityLink provides, including notifications of relevant events, a user may be asked to disclose additional, personally-identifiable information to help us customize the application (e.g., postal code is required to incorporate local searching into the VitalityLink application). Should a user opt-in to receive such services, VL may help customize relevant messages based on targeting technology it uses and develops. The last thing that VL wants is for any of its relevant messages to be construed as junk mail. Should you find that the relevancy is not to your desired level of detail or decide that you do not wish to receive additional communications from us, you are free to ask us to stop sending you these messages. VL may work with other commercial entities to generate relevant events and communicate these to users. Though VL may disclose aggregate information about our users to these third-party entities, at no time will any personally-identifiable information be disclosed without a user's explicit permission. We may from time to time contact our users to gather feedback and information to allow us to improve and enhance our products and services and offer new products, updates and promotions. You can opt out of receiving these communications at any time. VL may also collect information from our users containing the personally-identifiable information of their "contact list". This includes a contact's name and e-mail address. This information will be used to transmit event notifications and application invitation notices to these contacts as requested by the user. We will always disclose to the sender all information that is transmitted. Though this information, as collected, may be used to facilitate user-to-user interaction, this information will not be transmitted to any third-party.

Customer Surveys

VitalityLink may periodically conduct both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of services we offer and the ways in which provide them to you. Your personal information and responses will remain strictly confidential, even if a third party conducts the survey. Participation in our customer surveys is voluntary. We take the information we receive from individuals responding to our customer surveys and aggregate it with the responses from other customers to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services to you, and to develop new services and products. This aggregated, non-personally-identifying information may be shared with third parties.

Sharing events

You may use our services to share events between yourself and another person or persons. In choosing to share your events, you may be disclosing information about the event details. Additional personal information, including the information stored within an event itself and your user profile, may be deduced by those viewing the events. VL cautions users that the publishing of an event is undertaken at your own risk and that we are not responsible for the dissemination of the information contained within this event beyond those to whom you initially intended.


Cookies are pieces of information that the VitalityLink Web site may send to a user's computer's hard drive through their browser. Cookies are used to provide us with additional knowledge about your Web site visit as identified above. Cookies may also be used to improve the quality of service that we provide and store users' preferences and log-in details. Most Web browsers will provide details on how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Note: cookies may be required to receive features and services offered by VL, services that may not function properly if cookies are disabled.

Editing and deleting account information

Upon request we provide site visitors with access to unique identifier information (e.g., customer number or password) that we maintain about them, communications that the consumer/visitor has directed to our site (e.g., e-mails, customer inquiries), contact information (e.g., name, address, phone number) that we maintain about them, and/or a description of information that we maintain about them. Furthermore upon request we offer visitors the ability to have inaccuracies corrected in their contact information, unique identifiers, and communications that the user/visitor has directed to the site. Users can access this information or ask to have this information corrected by sending us e-mail at the above address or writing to us at the above address. If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at privacy @

External linking and third-party sites

Both the VitalityLink software applications and the VitalityLink Web site may contain links that will let a user visit the Web site of a third-party company. Linked Web sites are not under the control or influence of VitalityLink and it is up to each user to investigate the privacy policy of each site prior to disclosing any additional information. VL accepts no responsibility or liability for these other Web sites.

Information sharing and disclosure

Should VitalityLink become involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy. It may be necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of VL's Terms of Use (including hacking into the VitalityLink servers), or as otherwise required by law. VitalityLink may be complied by court order to share personally identifiable information as part of an authorized law enforcement investigation and will respond as so ordered.

Storage of your information and information security

Your personal information is stored both in our VitalityLink products and on the VitalityLink servers operated by VL. With respect to security: We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. We restrict access to personal information to our employees, contractors and agents who need to know that information in order to operate, develop, or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. Each registered user is assigned a unique user name and password which is required to access their user information. It is the user's responsibility to protect the security of their login information. Firewalls and other security technologies are employed to prevent interference or access from outside intruders; however, VL cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.


VitalityLink is not intended for use by children under the age of 13. If you are under 13, you may not submit information about yourself to VitalityLink.

Changes to this Privacy Policy and unanticipated use

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If there are any significant changes to how we handle personal information we will update the Privacy Policy on our Web site. If you are concerned about how your information is used, you should check back at our Web site periodically. If you feel that VL is not following its stated information policy, you may contact us at the above address.