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Standards, Governing Bodies and Certification in Holistic Modalities
By: Kat    Tuesday, Apr 17, 2012
In our latest newsletter, we had a few paragraphs that got quite a response from VitalityLink.com practitioners - thank you all for sharing your thoughts and reactions! Because of that, we decided to post the contents of the newsletter as an article (with a little additional commentary) so that the discussion can happen a bit more broadly and you can all see one another's thoughts. Please feel free to add any comments or feedback in the comments section at the bottom of this article. To start, here's what the newsletter itself said: Challenge your modality In our last newsletter we mentioned ...Read More
Writing an Effective Call to Action
By: Kat    Sunday, Feb 26, 2012
When people are looking at something you have written (be it your profile or an article you have written), it is important to include a 'call to action' (which is just what it sounds like - an invitation to them to get in touch with you). Why Include a Call to Action? Picture this: you've just read a fascinating article about how to solve a problem that is important to you. Your brain is in receptive mode and taking in the information and processing how you can apply this great new learning to your life. At this point, one of four things can happen: The article ends and you think 'that was ...Read More
Twitter Strategies Explained
By: Kat    Friday, Feb 10, 2012
Do you tweet? Are you on twitter? If you know you should be, but aren’t, or if you have set up an account, but don’t know what to do with it, then this is for you. Twitter is a huge fad these days. It’s all over the place, being talked about by many people in the marketing field, particularly those involved in social media and online communication. But most people still don’t know about Twitter – recently I was having supper with my family, and no one at the table knew what Twitter was or was using it. So if you aren’t on Twitter yet, don’t feel bad ...Read More
How to Develop Your Social Media Strategy
By: Kat    Friday, Feb 10, 2012
Continuing from the last post, “Your Secret Weapon for Social Media,” keep in mind that social media is one marketing tool among many. Remember the keys to success: know what success looks like for your practice use that knowledge to select your strategy implement and then measure using your key metrics adapt direction as necessary based on your results repeat With a good plan, social media can be a great boost to your business. Your first step lies in defining exactly what it is you seek to accomplish. There are five common needs that social media can facilitate. Choose the most ...Read More
Your Secret Weapon for Social Media - Knowing the Purpose
By: Kat    Friday, Feb 10, 2012
What is your motivation behind starting a social media campaign? Social media is all the buzz; it’s unavoidable whether you are at work or play. It is extolled online by bloggers and web writers, and is ballyhooed in traditional learning environments like conferences and seminars. Not only are we constantly being bombarded by social media, we are being sold on it. Most of the information serves to hype the various platforms and to illustrate how ‘easy’ it is to get up and running. This hype gets people eager to join in, or feeling like they should join in when they ...Read More
Why You Should Sell Benefits Instead of Features!
By: VitalityLink Finder    Thursday, Dec 22, 2011
Why should you stress benefits instead of features of a product or service? It's simple... Benefits SELL and Features DON'T! Most people, when trying to market their products and services focus their energies on trying to convey features of a product or service. Most people want to tell their potential clients and customers all about what they offer, what colors it comes in and a host of other things that are of no importance to anyone. This is wrong and should be avoided. No one cares about features--they only care about the benefits that your product or service will bring to their lives. ...Read More
Use Your Manners!
By: VitalityLink Finder    Thursday, Dec 22, 2011
As I sat down at the computer to write this, it just comes to me that two of the most important things about marketing and promoting yourself and your New Age related business are the things your mother always told you to do. She told you to always remember to say "please" and "thank you." So, how does this relate to promoting yourself and your business? It's easy. When I was growing up, the other kids in the neighborhood and I would play a game called "Mother, may I ?" The game, "Mother, may I ?", is a game where someone playing the role of the "mother" would call out certain instructions ...Read More
The Power of Asking for Help!
By: VitalityLink Finder    Thursday, Dec 22, 2011
One of the biggest mistakes we make far too often is trying to reinvent the wheel. We are talented, gifted and want to make more money but often we don't know where to start. So, what do we do? We, out of our ignorance just start "trying Things" to see if they work. This is a big mistake. Don't just start trying things to see what works. You've heard me repeat it loud and often in the New Age Marketing tips newsletter column-- Test, test, test. But, in some cases that may not even be necessary. If (and that's a big if), you do what I suggest and seek out other people who are more successful ...Read More
The Only Vote that Counts When Marketing Your Business
By: VitalityLink Finder    Thursday, Dec 22, 2011
For over twenty years I've been a successful sales person and marketer of a variety of products and services. During that time, I've thought a lot about what it takes to be successful in marketing your products and services. As I've thought about marketing success one of the things I've realized that successful organizations do that unsuccessful ones do not do is "listen to their customers." The question for you is, "Do You Listen To Your Customers?" If you do, here's the rewards for doing it... 1) They'll tell you what products and services to "sell them." 2) You'll save yourself a lot of ...Read More
What's the One Question You Must Know the Answer to If You Want to Successfully Market Your Small ...
By: VitalityLink Finder    Thursday, Dec 22, 2011
(hint: The answer is revealed in this article) It used to be that starting (and succeeding) in a small business was fairly easy. You hang a shingle over the door and people come buy what you sell. It was that easy. But, no more! What's different? Competition. BIG competition! And it's coming at you from every direction. Many years ago, if a new competitor opened up in your town you knew them. You knew their strengths, you knew their weaknesses and most likely you knew them. Today all that has changed. I don't have to tell you that when every new competitor puts out their shingle for business ...Read More