There is one simple thing you can do to spread the word about you and your practice to potentially thousands of clients; leave your calling card on all that you do.
A calling card, is simply a signature containing a link(s) which you place at the end of every blog you write, every article you post, and ever forum or group you belong participate in. It need only be short and sweet (think business card writing with limited space) but it is very effective. Back in the day before the Internet, business and personal letters would always contain your contact information and we’d hand out business cards to everyone we met. Today, there are many more ways to network beyond correspondence and business cards and to be adaptive it’s important to remember to add your contact information on all that you do.
The reason that leaving your calling card everywhere is so important is that it gives people a way of getting back to you, no matter how far your email, article, blog, or forum post is from when you originally created it. Years later, if someone comes across something you’ve written, they can still reach out to you if you give them a way.
Here are some examples of how a calling card can benefit you in marketing:
Email: Say you found a great recipe and you emailed it to your friends, some of those friends forwarded it to their friends, etc. If there was a link at the end of the recipe (which is the signature), this info will get seen by others who aren’t in the close circle of the person who sent the recipe in first place (you). If the link in the signature wasn’t there, new people reading that recipe will probably never discover much about the original poster of the information (you). It’s not uncommon for a single email to reach thousands of readers. The best thing of all, there is nothing to be done other than creating your email signature once and you will never need to think about it again (except if and when you change your links)/
Forums: Forums perhaps are the best example of link(s) in signature marketing – it’s used extensively for fun and profit these days. If you see helpful posts you’re likely to want to know more about the poster and the link should be right there at the end of each post. Not only this is beneficial for real humans reading the forums, but it also benefits the website the link is linking too, since search engines give more credits to the site and will list it higher in search engine results. Also unlike email which has more of a burst effect (i.e. short lived) helpful writing in the forums or in Q&A is going to pay off for years and years, to come.
Facebook: Of course more and more people these days just post this stuff on Facebook. And it works the same way as others will re-share the viral content and new people will see it. Therefore the same should apply there – there should be a signature there as well. You can see it very well with people doing marketing this way. Except here it takes more work, since you don’t get an automatic “signature” on FB, you have to type it yourself. Similar to email, Facebook postings tend to be short-lived as the older information gets pushed out by newer information at an ever increasing speed. However, once information is ‘somewhere’ on FaceBook it remains and can be accessed with diligence or happen stance.
By linking your VitalityLink information as well as your other contact information and a brief description of what you do to your content (where ever you post or email it) you are increasing your practice marketing, increasing traffic to VitalityLink (which boosts it in searches for people looking for pain relief) and providing a direct, clear path to you.
For example a signature would look like:
Reiki and Reflexology Treatments in Vancouver